We get this question sometimes—usually from founders who just found us through a referral or a random backchannel Slack message:
“If you’re a storytelling agency…
why aren’t you telling your story louder?”
“Why aren’t you on any of those ‘Best PR Firms in the U.S.’ lists?”
“Why are you basically unfindable online?”
Here’s the honest answer:
We’re busy doing the work.
We’ve never run an ad.
We’ve never hired a sales team.
We’ve never entered an award.
We’re not pitching ourselves for press.
We’re not tweeting threads for reach.
Our entire business is word of mouth.
One client wins. They tell a few others.
That’s the engine. And it works.
We’ve grown steadily.
We’ve built a team of killers.
We have more inbound than we can take.
What would a marketing strategy even get us that we don’t already have?
We’re not trying to be the MVP.
We’re happy being the coach.
We exist to make our clients look legendary.
To build their narrative, their credibility, their momentum.
If we’re doing our job right, no one’s talking about us.
They’re talking about the companies we work with.
That’s the point.
You’re reading it.
But even this?
We mostly use it to train new hires.
It’s not for SEO.
It’s not optimized for keywords.
It’s not trying to game algorithms or juice credibility.
It’s just how we document how we think.
If you found it useful, great. If not, that’s fine too.
We had an intern post on Instagram a couple times.
We think we have double-digit followers on LinkedIn.
That’s... pretty much our whole strategy.
We don’t need to be loud.
We just need to deliver.
So if you found us, odds are someone you trust said something like:
“Just go with them. They’re the real deal.”
And honestly?
We’re good with that.
