Every week, a new AI tool drops that makes something 100x easier.
Design your own product.
Build your own SaaS.
Spin up a marketplace, an app, a chatbot, a course, a brand, a business.
You don’t need to code.
You barely need capital.
You just need an idea and a pulse.
This is the best moment in history to build.
And we’re here for it.
We’re watching the acceleration happen in real time—on Twitter, in Notion docs, in public betas and Discord servers and angel rounds moving at the speed of group chats.
It’s exhilarating. It’s democratizing.
And it’s also… noisy.
This week alone, both Canva and Google launched AI tools that turn prompts into functional websites and apps.
Other tools can code, brand, test, clone, optimize, scale, and sell.
The velocity of execution has never been higher.
But here’s the thing no tool can do for you:
Make people care.
That’s not code.
That’s story.
We run a growth-strategy and communications firm.
We’ve built AI-native workflows.
We use machine learning tools across our funnel optimization and paid media teams.
We believe in efficiency, scale, iteration.
But when we look at what’s happening in the world around us, we don’t respond with:
“How do we pivot to stay relevant?”
We double down.
We sharpen our positioning.
We invest in better frameworks for narrative clarity.
We ask sharper questions.
We tell better stories.
Because in a world where anything can be built by anyone, the thing that actually matters is why your version exists at all.
And that can’t be automated.
We love this moment.
We love watching new companies spring out of nothing, with stunning tools and zero overhead.
We love working with founders who are rethinking the world, at scale, with speed.
But we also love knowing that in this sea of innovation, the thing we do—the thing we’ve always done—matters more than ever.
Because when every product starts to feel the same,
when differentiation collapses,
when everyone’s demo is great,
when the tech becomes commoditized...
The only thing left is story.
