Narrative Is a Pre-Raise Weapon, Not a Post-Raise Celebration

Most founders think PR comes after you raise.

You close the round, issue the press release, land a quote in TechCrunch, maybe drop a tweet with a thank-you-to-our-investors thread.

Cool.

But here’s the problem:
That’s not leverage. That’s a parade.

At Bonfire, we don’t treat narrative as something you plug in once the deal is done.
We treat it as a weapon to get the deal done faster, cleaner, and on better terms.

The Best Funding PR Happens Before the Term Sheet

We’ve helped founders:

• Show up in strategic press stories weeks before their raise—so when the deck lands, the investor already knows the name
  
• Drop bylines and podcast episodes that make them sound like a category leader, not a beggar
  
• Position a market trend in their favor so that their startup looks like the inevitable bet
  

By the time the round opens, the narrative has already been seeded.

The VC doesn’t need to ask “why now?”
They’ve already seen the answer in Bloomberg.

A Well-Placed Story Is a Silent Co-Founder in the Room

Investors don’t just read decks. They read headlines, group chats, and Substack newsletters.

A single story in the right outlet, at the right time, with the right angle can:

• Warm up a cold intro
  
• Make your round look competitive
  
• Get you taken more seriously, earlier
  
• Shift a VC from “maybe” to “we should move”
  

That’s what we optimize for.
Not attention.
Leverage.

We Don’t Manufacture Buzz. We Build Pressure.

Buzz is what happens after you raise.
Pressure is what helps you close it.

That’s what Bonfire delivers.

We create the feeling that something is happening.
That this company is going places.
That not being involved might be a mistake.

We’ve seen a single quote in a single story lead to a $30M check.
Not because the quote was flashy—but because it hit the right person at the right moment and made everything else feel more real.

That’s not luck. That’s precision.

So yeah, we’ll help you announce your round after it closes.

But if you’re smart, you’ll bring us in before the raise starts.
Because once the pitch is live, you’re already on the clock.

And when the market sees you coming— you close faster.