The short answer?
Neither. And both.
The longer answer is:
We don’t really care what you call us.
We care about what you’re trying to make happen—and how we can accelerate it.
But That’s Not the Point.
If you come to us needing media coverage, we’ll get you covered—by the outlets that matter, at the moment that matters, with messaging that actually works. Not vanity hits. Strategic placements. Leverage.
If you come to us needing user growth, we’ll build you a funnel, dial in conversion, and scale with paid, SEO, influencer, or partnerships—whatever makes sense for your audience, your budget, and your timeline.
If your site is broken or outdated, we’ll rebuild it. If your deck sucks, we’ll reframe it. If your brand feels off, we’ll fix it without dragging you through a 3-month “brand sprint.”
We’re not here to slot you into a service.
We’re here to figure out what will actually move the needle—and then do that.
Most Marketing Agencies Don’t Think About Narrative.
That’s the gap we fill.
Traditional PR firms can land you a press hit—but they don’t know what to do when someone actually clicks the link. They’ll say “we got you in Forbes” like that’s the end of the job.
Marketing agencies can optimize a paid campaign—but they can’t explain why your product story isn’t landing, or why no one believes you’re a category leader.
We can do both. Because you often need both.
We understand how perception turns into traffic.
How traffic turns into leads.
How leads turn into revenue.
How revenue turns into narrative dominance.
And how to reverse engineer that entire chain from wherever you’re stuck.
Most agencies scale by turning every problem into a process and every client into a retainer.
We don’t care about headcount. We care about outcomes.
We built Bonfire to be the team that knows what to do when it actually counts.
Whether you’re about to raise, about to launch, or about to push into a new market—our job is to figure out what combination of storytelling, growth strategy, and precision execution will make the biggest impact, fastest.
So... are we a PR firm or a marketing agency?
Does it matter?
We’re not here to play a role.
We’re here to get you where you’re trying to go.
