We don’t say that to flex.
We say it to explain something that matters about how Bonfire works—and why we’ve grown the way we have.
We don't cold-email founders.
We've never bought a list.
Never sent a pitch deck to a VC.
Never run a paid campaign to generate leads.
And yet, again and again, companies backed by tier-1 firms—Sequoia, a16z, Craft, Khosla, Lightspeed, Founders Fund—end up in our inbox.
Why?
Because we get results.
And founders talk.
One founder gets a big media moment that tilts their next round.
They tell three others.
One of those signs.
We help them punch above their weight in a competitive market.
They tell two more.
This has been the flywheel from day one.
Not because we’re playing a volume game.
But because when we win, we win strategically—at moments that matter:
That’s not luck.
That’s how we work.
Recently, an internal comms lead at one of the most prestigious VC firms in the world told us we were delusional.
We had built a national media plan around a client’s Series A—small round, big story.
The VC’s comms person took one look at our media list and slashed 95% of it.
“Don’t bother with these outlets,” they said. “You’re wasting time.”
They wanted us to stick to TechCrunch and The Information—nothing else.
We politely told the founder:
You hired us to figure this out. Do you trust us, or do you want to follow someone else's playbook?
To his credit, he backed us.
Told his investor’s team to step back.
And we delivered.
That company is now widely seen—at least from a media perspective—as the leader in their category, despite not having the most revenue, funding, or headcount.
That’s what happens when the right story meets the right moment—and no one gets in the way.
Because we don’t waste founders’ time.
Because we don’t inflate metrics.
Because we don’t chase logos for the sake of logos.
Because we move fast, think clearly, and focus on leverage—not fluff.
We show up to every engagement like it’s our shot to prove we’re the best in the business.
Because it is.
So, what do Sequoia, Andreessen, Lightspeed, Craft, Founders Fund, and a long list of others have in common?
They back great companies.
And those companies call us when it’s time to get serious.
