Most firms take weeks—sometimes months—before you see anything out in the world.
They’ll kick things off with a multi-week deep dive.
They’ll build out a comms plan, messaging doc, calendar, content map, stakeholder alignment checklist...
And by the time it’s done, you’ve spent $20K and haven’t told a single story.
That’s not how we work.
By the time you sign with Bonfire, we’ve already put in the thinking.
Every proposal we write is custom—and strategic.
We’ve looked at your market.
We’ve reverse-engineered your goals.
We’ve thought through what narrative could bend reality in your favor.
By the time ink hits paper, we already know where to start.
And we start fast.
No waiting around for perfect messaging.
No three-week “onboarding phase.”
No time wasted trying to write a brand book that no one will read.
We get a pitch out the door within 72 hours. Basically every time.
Why? Because the only way to know what works is to get in the arena.
You can spend a month noodling on positioning and still miss.
Or you can throw something sharp into the market and learn what hits—and what doesn’t.
If the story lands, great.
If it doesn’t, also great.
Now we know.
That’s how we build ironclad messaging: not in a vacuum, but in motion.
We don’t wait for the perfect moment.
We find the fastest credible entry point—and go.
We’ll test angles, tone, urgency.
We’ll pitch across verticals.
We’ll watch how reporters respond.
We’ll figure out what sticks.
And we’ll adjust fast.
This is how narrative is actually built: not by theorizing, but by sparring with the market until the story wins.
Every engagement is different. We work the way you want us to.
We’re built to flex.
But in every engagement, what you’re really getting is this:
a team that treats your goals like their own—and acts like it.
We’re not trying to fill hours.
We’re trying to win.
